1. Technical barriers
The barriers of the endoscope industry are extremely high, requiring a
team of talents in multiple professional fields such as medicine,
optics, IT, electronics, and materials to complete the industry's
R&D work and production management.
2. Entry barriers
Due to the strict medical device manufacturing enterprise license and
product registration system implemented by the drug regulatory
department, new endoscope companies need to obtain the "Medical Device
Manufacturing Enterprise License" and the "Medical Device Operating
Enterprise License" before they can engage in business activities.
Before selling the endoscope, a registration certificate for the product
is required.
3. Capital barriers
The endoscope industry has high requirements for product material
processing, equipment quality, and equipment precision. At the same
time, the research and development cycle is long, the CFDA's strict
registration system and the promotion of new products require a large
sales cost. Therefore, the endoscope company The funding requirements
are high.
4. The moat of international giants
Large companies with a long history in the field of endoscopes, such as
Olympus, have monopoly advantages in technology, supply chain,
marketing, and branding. Olympus’s technology blockade is embodied in
preventing the export of upstream core components, not setting up
R&D centers in other countries and applying for patents in important
fields, etc.; focusing on quality in production management while
minimizing consumption and reducing costs; in marketing , In the Chinese
market to help some top three hospitals train doctors to form specific
habits and trust the Olympus brand more. Although Olympus was forced to
hand in huge fines due to financial fraud in the international market
due to financial fraud, the head of the bribery department and the sales
team were forced to pay hospital experts kickbacks, and several medical
accidents caused by endoscopy products, Olympus' market The share is
still not greatly affected, which shows the strength of the Olympus moat
from the side.